About Us

NATALIE YALDEN

Natalie has worked in the theatre and live events industry since 2007, initially in venues including the Royal Albert Hall before establishing a career in marketing, first at AKA and then for 11 years at JHI Marketing. Now a well-connected freelancer, she is delighted to be a founding member of Tandem Marketing Worldwide alongside Rona Kelly.

As Head of Campaign Management at JHI, Natalie led a large team that worked with many leading producers and venues including Nica Burns and Nimax Theatres, Kenny Wax Ltd, Birmingham Stage Company, Fane, Frantic Assembly, Hampstead Theatre and David Pugh on shows as varied as Noises Off (2019 production at the Garrick Theatre), The Play That Goes Wrong, Gangsta Granny, MAMMA MIA!, The Girls, the year-long Wilde Season at the Vaudeville Theatre in 2018 and SIX.​ She oversaw and personally ran marketing campaigns for hundreds of live events managing budgets from £500 to £1 million.

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Natalie’s focus is to deliver bespoke and results-driven marketing and advertising campaigns offering a professional service with personality and integrity. Natalie is totally committed to the projects she works on, handling them with care, professionalism and ensuring each is managed with a fresh and creative approach.

Outside of her marketing work she is passionate about the importance of theatre and reading for young people and has led workshops for Mousetrap Theatre Projects, Deafinitely Theatre and is a volunteer with ABC to Read in her local area.

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