THE GOES WRONG
In 2019, Mischief broke (onto) the small screen once again - with their brand-new comedy The Goes Wrong Show.
Rona developed and implemented the social strategy for the show, which runs from the main Mischief social channels. Featuring the Cornley characters from The Play That Goes Wrong and more - this presented the challenge of introducing new, TV audiences to the established characters, as well as bringing theatre audiences across to this medium.
2020 saw the show return at Christmas, as well as launching into international territories on Amazon. For these campaigns, Rona oversaw all social activity - working with teams from Lionsgate, BigTalk and the BBC.
Over lockdown, Rona organised weekly watch and tweetalongs with both audiences and the cast. This #GoesWrongAlong series provided new, engaging content to its audiences at this time - and trended on Twitter in the UK every week.