Rona and Natalie loved heading up all social media and marketing activity for the leading live and online production company Fane.
A highlight of their professional career for both Natalie and Rona was working on the momentous literary event Margaret Atwood: Live in Cinemas, programmed by Fane and broadcast from the National Theatre to cinemas across the world.
Natalie managed the complete marketing campaign being the point of contact between key stakeholders – publishers, NT Live, international distributors, producers and press to ensure the event was the must-see event of the year and a sell-out.
Rona led on social media activity of the livestream and encore streams via Fane's channels. This involved creating a dedicated strategy and content plan in the run up to and on the night of the event. In addition, she advised on tie-in content across Margaret Atwood's channels, as well as international territories.
Another memorable project in 2019 saw Natalie worked closely with the National Theatre on behalf of her client Fane on the marketing campaign for Authors on Stage.
This was a series of one-night special events with authors include Armistead Maupin, Fatima Bhutto, Matt Haig and Elizabeth Day.
In addition to the marketing campaign, Rona developed the announcement, on sale and on the night coverage for the series - from Fane's organic channels and in consultation with the National Theatre.